CRM (customer relationship management)? Is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way.

For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.

eKEPLER Customer Relationship Software (CRM) helps you manage your interactions with customers and prospective customers. The software organizes, automates and streamlines the sales cycle and helps you find, attract and win new clients, nurture and retain those your company already has and entice former customers back into the fold.

You will be able to keep better track of your customers as they purchase, pay for and receive delivery of products. With improved service comes loyal customers who are more likely to buy from you again.

Most CRM software is not integrated with a company’s Enterprise Resource Planning (ERP) software. eKEPLER is different. With our integrated system, you can convert a quote to a sales order with the one keystroke.

With a better understanding of the sales cycle, you can reduce the lead time when you launch new products; and by monitoring customers’ preferences and buying behavior, you will be able to detect opportunities for cross-selling.

Because eKEPLER tracks the results of marketing campaigns and promotions in real time, your marketing efforts will be more effective and less costly.